Custom dimensions and metrics allow you to track additional data about your users and their behavior on your website. By setting up custom dimensions and metrics in GA4 using Google Tag Manager, you can gain deeper insights into your users and improve your website's performance.In this article, we will provide a step-by-step guide on how to set them up using Google Tag Manager.
Note : Like everything else in GA4, Scopes and Limits have also changed. In this document, Event Scope Custom Dimension and Metrics installations will be discussed. If you want to explore the Scope topic further, go to the "Scopes" topic in the link and have a look :
https://support.google.com/analytics/answer/10075209?hl=en
Limits :
Step 1: Set up custom dimensions and metrics in Google Tag Manager
To set up custom dimensions and metrics in Google Tag Manager, follow these steps:
Step 2: Create custom dimensions and metrics in GA4
To create custom dimensions and metrics in GA4, follow these steps:
Just wait. Your Google Analytics 4 reports will start displaying the custom parameters within the next 24 hours.
In conclusion, custom dimensions and metrics in GA4 allow you to track additional data about your users and their behavior on your website. By following the steps outlined above, you can set up custom dimensions and metrics in GA4 using Google Tag Manager. Remember to test your custom dimensions and metrics to ensure they are tracking the data you want to see.
Author note : Maybe later in the series we will show you how to integrate User and Item scope dimensions :)
Custom dimensions and metrics allow you to track additional data about your users and their behavior on your website. By setting up custom dimensions and metrics in GA4 using Google Tag Manager, you can gain deeper insights into your users and improve your website's performance.In this article, we will provide a step-by-step guide on how to set them up using Google Tag Manager.
Note : Like everything else in GA4, Scopes and Limits have also changed. In this document, Event Scope Custom Dimension and Metrics installations will be discussed. If you want to explore the Scope topic further, go to the "Scopes" topic in the link and have a look :
https://support.google.com/analytics/answer/10075209?hl=en
Limits :
Step 1: Set up custom dimensions and metrics in Google Tag Manager
To set up custom dimensions and metrics in Google Tag Manager, follow these steps:
Step 2: Create custom dimensions and metrics in GA4
To create custom dimensions and metrics in GA4, follow these steps:
Just wait. Your Google Analytics 4 reports will start displaying the custom parameters within the next 24 hours.
In conclusion, custom dimensions and metrics in GA4 allow you to track additional data about your users and their behavior on your website. By following the steps outlined above, you can set up custom dimensions and metrics in GA4 using Google Tag Manager. Remember to test your custom dimensions and metrics to ensure they are tracking the data you want to see.
Author note : Maybe later in the series we will show you how to integrate User and Item scope dimensions :)
Last Updated: 18/12/2023
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