Introduction:
Google Analytics 4 (GA4), the latest version of Google Analytics, offers many benefits for tracking conversions on your website or app. In this article, we will explore the benefits of GA4 conversions and provide tips on how to set them up for your website or app.
Benefits of GA4 Conversions:
Step by Step guide for Setting Up GA4 Conversions:
Step 1 : Set up Lead Generation event for GA4 in Google Tag Manager
Step 2 : Installation of GA4 Conversion for Form Submissions
To create Conversion in GA4, follow these steps:
New event name : enter the exact “Event Name” used in the GTM tag.(generate_lead for this case)
Author note : In this document only the installation of GA4 conversions is mentioned. We have talked about Google Ads Conversions and Enhanced Conversion installations in the previous parts of our series. You can review it here: The GTM Playbook: Strategies for Effective Tag Implementation 3 Enhanced Conversion Setup
Conclusion:
Google Analytics 4 offers many benefits for tracking conversions on your website or app. With its enhanced measurement capabilities, customizable reporting, and better data collection, it is a powerful tool for optimizing website conversion rates. By using Google Tag Manager and workarounds to track form submissions, and tracking enhanced conversions via email parameters, you can get the most out of GA4 and improve your website's performance.
Introduction:
Google Analytics 4 (GA4), the latest version of Google Analytics, offers many benefits for tracking conversions on your website or app. In this article, we will explore the benefits of GA4 conversions and provide tips on how to set them up for your website or app.
Benefits of GA4 Conversions:
Step by Step guide for Setting Up GA4 Conversions:
Step 1 : Set up Lead Generation event for GA4 in Google Tag Manager
Step 2 : Installation of GA4 Conversion for Form Submissions
To create Conversion in GA4, follow these steps:
New event name : enter the exact “Event Name” used in the GTM tag.(generate_lead for this case)
Author note : In this document only the installation of GA4 conversions is mentioned. We have talked about Google Ads Conversions and Enhanced Conversion installations in the previous parts of our series. You can review it here: The GTM Playbook: Strategies for Effective Tag Implementation 3 Enhanced Conversion Setup
Conclusion:
Google Analytics 4 offers many benefits for tracking conversions on your website or app. With its enhanced measurement capabilities, customizable reporting, and better data collection, it is a powerful tool for optimizing website conversion rates. By using Google Tag Manager and workarounds to track form submissions, and tracking enhanced conversions via email parameters, you can get the most out of GA4 and improve your website's performance.
Last Updated: 18/12/2023
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